Peter Swanson

The Question No One Is Asking in the Net Neutrality Debate

Yesterday, the F.C.C. voted to move forward on their plan to guarantee a neutral, open Internet. Essentially, the vote was on whether or not a proposed strategy should move forward, but no actual ruling was made on net neutrality. The good news is that a part of that proposal included a measure to open the plan to public comment.

So the four-month public questioning period is set to begin immediately, but what questions can we ask for the next four months? Continue reading

Peter Swanson

What A Security Breach Means For SEO

We know you don’t need another carbon copy of Mashable’s “Heartbleed Hit List,” so we’re not going to give it to you, don’t worry. But there are still certainly some things that should be gleaned from this incident, and as arbiters of SEO truth, we’ll take it upon ourselves here at TrafficZoom to explain some of those next-step implications—and answer the question of “What do security breaches do to your SEO?” Continue reading

Peter Swanson

Google’s Top 10 April Fools’ Day Pranks

At this point, Google’s April Fools’ pranks are more of a spectacle than an actual prank. By 9am there are already analyses and reports of what Google has done “this year,” and few people are actually fooled—it seems that the pranks are more of a thermometer for how creative Google can still be, versus their ability to really trick people.

Continue reading

Andrew Whitford

The 3 Golden Pillars of SEO

So you’re trying to get a handle on what you need to do to “improve your SEO” – reading about meta tags, content, backlinks… becoming suddenly afraid of animals like Penguins and Pandas when you’ve never even seen either of them, apart from that one time you visited the San Diego Zoo. It seems like things are changing so quickly, it’s impossible to catch up; to know what matters from what does not. To the inexperienced, SEO can sound a bit like trying to keep up with the latest fitness or diet crazes – one minute it’s the latest and greatest way to lose weight, the next it’s giving you cancer. Continue reading

Peter Swanson

Facebook: Connecting the World to Your Social Security Number

When it comes to storing your information on the Internet, if you’re anything like me, you’re a cocktail of a doe-eyed, blindly trusting child, and a middle-aged conspiracy theorist living out of his Winnebago. You’re quick to save your credit card number, shipping address, and cell phone on your Amazon account, but even quicker to banish to Hell any app that request permission to access your contacts, text messages, or current location. Continue reading

Peter Swanson

Valentine’s Day by the Numbers

So if there’s anything we’ve learned from Google Trends, it’s that you can get a pretty good temperature for how the general population is feeling by what they’re searching for. Whether it was the spike on porn searches by Bronco’s fans on the night of SB48, or the searches for love on Valentine’s Day… right?

Continue reading