Fake followers are nothing new to Twitter, however after the recent scandal concerning Justin Beiber’s followers being half fake, the story has re-emerged to the forefront of the public’s mind for those talking in the Twittersphere.
While it’s true there is more than one way to manage a social media based on branding, style, goals, and individual voice, there are also some core principles that are more universal which everyone involved in social media should keep in mind. Continue reading
The big news item from Google in recent weeks has been the “Disavow Links” tool. Bing beat Google to the punch on this one many months ago; both search engines are now Continue reading
If you can’t get your customers to respond to your website, you are wasting traffic. If the phone isn’t ringing, the emails aren’t coming in, or the web sales are quiet – you may Continue reading
One of the most frustrating changes Google made in the past year was with the Google Analytics product. Known by many as the “Not Provided” change, this was where Google started Continue reading
There are thousands of SEO companies out there. You’ve noticed it, we’ve noticed it, and to many people the ability to tell the difference between companies is becoming very difficult. Continue reading
Unfortunately, the power of the internet can just as often do harm as help an individual or business. The freedom of speech and incredible access to knowledge that it supplies, Continue reading
The most important aspect of search engine optimization (SEO) is keyword research and analysis. Without a doubt, picking the right SEO keywords is one of the hardest skills Continue reading
So, you think your website already has great rankings? Hopefully you are right – but beware, you could be wrong.
In 2010, Google quietly introduced a concept called “Personalized Search”, and for many users this was set to ON by default. What does it do? Continue reading
When considering what to do about their SEO needs, many businesses consider hiring an SEO consultant instead of an SEO company. At the end of the day, the decision should be made based on what is cost-effective and what will bring the best results. Continue reading