So you’re trying to get a handle on what you need to do to “improve your SEO” – reading about meta tags, content, backlinks… becoming suddenly afraid of animals like Penguins and Pandas when you’ve never even seen either of them, apart from that one time you visited the San Diego Zoo. It seems like things are changing so quickly, it’s impossible to catch up; to know what matters from what does not. To the inexperienced, SEO can sound a bit like trying to keep up with the latest fitness or diet crazes – one minute it’s the latest and greatest way to lose weight, the next it’s giving you cancer. Continue reading
Owners of eCommerce websites have a lot of technologies to consider – it is easy to get overwhelmed by the choice of shopping carts, inventory management systems, setting up Electronic Data Interchange (EDI) and payment gateways. Continue reading
A sometimes controversial topic when looking at SEO is the place of guaranteed search positions, or guaranteed seo in a company’s offerings. Much of that controversy comes from people being aware of Google’s official statement on SEO, which advises caution when considering “guaranteed SEO”. What people often fail to do, is take the time to understand that advice, or understand the guarantee being offered.
Google’s statement reads: “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.” This is absolutely correct, but be careful that you actually understand the guarantee being offered.
If that guarantee claims to have a special relationship with Google, or claims a 100% record, or any other suggestion that they have something “special” going on, then some red flags should start going up. However, there is nothing wrong with a company offering guarantees as a “safety net” for the client. Implemented honestly and with realistic expectations, guarantees can provide the type of accountability that you want, and indeed need, your SEO company to have.
The guarantees offered by TrafficZoom are exactly of this nature; we do not claim any “special relationship” – we claim a thorough process, executed by industry experts, and if that process does not deliver the results to an agreed schedule, we should be held accountable.
The reality is that very few forms of marketing in the world will provide you guaranteed sales. Whether it is TV, radio, billboards, direct mail or even other forms of online marketing like Google AdWords, most marketing efforts are educated guesses at the best way to invest your money to grow your business. Therefore any accountability you can work into the marketing campaign engagement can only be a good thing.
The big news item from Google in recent weeks has been the “Disavow Links” tool. Bing beat Google to the punch on this one many months ago; both search engines are now Continue reading
There are thousands of SEO companies out there. You’ve noticed it, we’ve noticed it, and to many people the ability to tell the difference between companies is becoming very difficult. Continue reading
Unfortunately, the power of the internet can just as often do harm as help an individual or business. The freedom of speech and incredible access to knowledge that it supplies, Continue reading
When considering what to do about their SEO needs, many businesses consider hiring an SEO consultant instead of an SEO company. At the end of the day, the decision should be made based on what is cost-effective and what will bring the best results. Continue reading
In the last blog, we looked at some of the common mistakes inexperienced shoppers make when looking for an SEO company. So now let’s look at some of the traits an experienced SEO shopper looks for – once you read them, you’ll see they make perfect sense. Continue reading
The SEO industry is becoming saturated with companies who all appear to be offering more or less the same thing, with a variety of different promises at a variety of different prices. Continue reading
The dirty word of 2011 has been “Panda”. As you may have heard, Google released major changes to its algorithm from February 2011 and it caused waves not just in the SEO community, but through the entire internet. Continue reading